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RESOURCE CENTER AND ARCHIVES

Advertising in
the Alabama Baptist

Contact information:

Phone: 205-870-4720, Ext. 102

Fax: 205-879-6026

E-mail: ads@thealabamabaptist.org

Demographic information:
The Alabama Baptist reaches a subscription base of more than 81,000 households weekly, with a readership of more than 200,000 people. The majority of subscribers to The Alabama Baptist are members of the 3,200 Baptist churches in Alabama. Baptists comprise the largest Christian denomination in the state, with membership of more than 1 million. The issues are direct mailed 50 weeks per year (excludes July 4 and Christmas).

Readers of The Alabama Baptist are well-educated homeowners, both male and female, with above average income. More than one-third of readers surveyed said seeing an ad in their state Baptist paper increased the likelihood they would buy the product or service.

Readers of The Alabama Baptist look to the newspaper to educate, inform and inspire them. As an advertiser, partnering with The Alabama Baptist may be one of the most effective ways for businesses and individuals to reach their customers.

Reader profile: 
43% are ages 35–64
54% are 65+
94% are homeowners
53% female
47% male
66% surveyed have income levels above $40k

Key information about our readership demographics:
Boomer generation (100,000 readers)
• In the next 3 years, boomers are set to control 70% of the disposable income in the U.S. (Nielson Report)
• Boomer grandparents spent $2.43 billion on primary and secondary school tuition and supplies, a three-fold increase since 2000.
• According to the MetLife Report on American Grandparents, households headed by a person 55 and older spent $7.6 billion on infant food, equipment, clothing, toys and games. That’s up 71 percent since 1999.
• 50+ purchased 64% of new vehicles in 2012 (J.D. Power and AARP study)
• Households headed by people 55 and older spent $863 million on used cars as gifts last year, up from $224 million in 2000. (Met Life report on American grandparents)

Types of advertising:

Display advertising:
Display ads are available in a variety of sizes and color options. For information about placing a display ad, call 205-870-4720, Ext. 113 or 102, or e-mail ads@thealabamabaptist.org.

Advertorial:
You provide the text; we provide the space in our newspaper. An advertorial is extended newspaper text within a paid ad space that allows the reader to get an in-depth opportunity to know more about your business or the services you offer. Writing services are available upon request.

Classified ads:
Classified advertising is available in the Market Place section. Market Place categories include, but are not limited to, Church Positions, Other Positions, Business, Furnishings and Construction, Conferences/Retreats, Travel/Vacation, For Sale/For Rent and Miscellaneous. Copy deadline for classified ads is two weeks before publication. Cost is $35 for 26 words. All words over 26 will be $1.35 each. Printed classified ads also will be listed on The Alabama Baptist Web site (www.thealabamabaptist.org) for the week they are published. For information about classified advertising, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.

Pastors Connection:
• Pastors Connection provides a sneak preview of the weekly stories featured in The Alabama Baptist to the church leadership of more than 2,400 churches across the state.
• The weekly newsletter is distributed by email.
• It is interactive with links to stories and easy access to The Alabama Baptist’s social media sites such as Facebook and Twitter.
• Ads are clickable and link directly to your own website.
• Highly targeted. Low cost. Effective.

Web advertising:
• Web advertising is available on The Alabama Baptist Web site (www.thealabamabaptist.org).
• Ads are clickable and link directly to your own website.
• There are three different ad sizes — large, medium and small.
• There are two different types of ads — rotating and static.
• A rotating ad is viewed and then fades into another ad.
• A static ad changes each time a different page is viewed.
• Packages are available at various prices depending on frequency and print advertising combinations.
• For more information, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.

Ad pricing:
See media kit. For information, call 205-870-4720, Ext. 113 or 102, or e-mail ads@thealabamabaptist.org.

Ad deadlines:
Once an ad is scheduled, camera-ready ads (PDF or TIF format) need to arrive no later than two weeks before publication date. Please send to: ads@thealabamabaptist.org. There is a $25 rush charge applied to ads that are received after deadline.

Electronic Formats:
Ads should be designed at print size with a resolution of at least 300 dpi (dots per inch).

Color ads must be CMYK. If the color black is used, it must be 100 percent black. (C=0%, M=0%, Y=0%, K=100%). The Alabama Baptist cannot print 4-color black.

The Alabama Baptist can receive ads in the following formats: PDF, JPG, TIF, PSD, AI and EPS. For information concerning file formats, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.

Ad design:
The Alabama Baptist can even design your ad, which includes writing copy, scanning photos and even taking photos, if needed. The cost for ad design varies depending on complexity, deadline and creative input.

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