Advertising in
the Alabama Baptist
Contact information:
Phone: 205-870-4720, Ext. 102
Fax: 205-879-6026
E-mail: ads@thealabamabaptist.org
Demographic information:
The Alabama Baptist reaches a subscription base of more than 100,000 households weekly, with a readership of more than a quarter of a million people. The majority of subscribers to The Alabama Baptist are members of the 3,200 Baptist churches in Alabama. Baptists comprise the largest Christian denomination in the state, with membership of more than 1 million.
Readers of The Alabama Baptist are well-educated homeowners, both male and female, with above average income. More than one-third of readers surveyed said seeing an ad in their state Baptist paper increased the likelihood they would buy the product or service.
Readers of The Alabama Baptist look to the newspaper to educate, inform and inspire them. As an advertiser, partnering with The Alabama Baptist may be one of the most effective ways for businesses and individuals to reach their customers.
Types of advertising:
Display advertising:
Display ads are available in a variety of sizes and color options. The Alabama Baptist can even design your ad, which includes writing copy, scanning photos and even taking photos, if needed. The cost for ad design varies depending on complexity, deadline and creative input. For information about placing a display ad, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.
Classified ads:
Classified advertising is available in the Market Place section. Market Place categories include, but are not limited to, Church Positions, Other Positions, Furnishings and Construction, Travel/Vacation, For Sale and Miscellaneous. Copy deadline for classified ads is two weeks before publication. Cost is $35 for 26 words. All words over 26 will be $1.35 each. For information about classified advertising, call 205-870-4720, Ext. 102, or e-mail ads@thealabamabaptist.org.
Web advertising:
Web advertising is available on The Alabama Baptist Online. Packages are available at various prices depending on frequency and print advertising combinations. For more information, call 205-870-4720, Ext. 107, or e-mail ads@thealabamabaptist.org.
Ad pricing:
Ads in The Alabama Baptist are $60 per column inch. Churches and ministries qualify for the discounted church-ministry rate of $50 per column inch. Other discounts are offered for multiple runs and for high volumes of inches purchased. For information, call 205-870-4720, Ext. 107 or 102, or e-mail saraybon@thealabamabaptist.org.
Ad deadlines:
Once an ad is scheduled, camera-ready hard copy ads need to arrive by mail no later than three weeks before publication. Ads being sent electronically (PDF or tiff format) need to arrive no later than two weeks before publication date. Please send electronic ads to: ads@thealabamabaptist.org. There is a $25 rush charge applied to ads that are received after deadline.
Electronic Formats:
Ads should be designed at print size with a resolution of at least 300 dpi (dots per inch).
Color ads must be CMYK. If the color black is used, it must be 100 percent black. (C=0%, M=0%, Y=0%, K=100%)
The Alabama Baptist can receive ads in the following programs: QuarkXpress, Publisher, Word, PageMaker, Photoshop, Illustrator and InDesign. All supporting files for your ad (such as fonts and photos) should be included (collect for output). If sending as a PDF, please verify specifications before sending the page by calling 205-870-4720, Ext. 102, or e-mailing ads@thealabamabaptist.org.
Ad design:
Cost for ad design services varies depending on complexity, deadline and creative input.
