When compared to previous generations, Gen Z teens ages 13–18 in both the U.S. and Canada seem to prefer actions and telling one’s personal story over traditional evangelism strategies.
New research from Barna shows half of teens say “letting your actions speak rather than using words to explain your faith” is an act of evangelism, as is “inviting someone to attend church with you.”
They also view as evangelistic acts “telling your personal story about how you came to be a Christian,” “telling someone about benefits/changes experienced when following Jesus” and “praying with someone”; only 28% of Christian Gen Zers see sharing online content with someone as evangelism.
Read more at barna.com/research/gen-z-evangelism.
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