NASHVILLE — “Fireproof” had another solid showing in its third weekend, finishing in the top 5 on a per-theater average and passing the $16 million mark for total gross, according to studio estimates.
On the strength of its opening in 59 additional cities, “Fireproof” averaged $3,645 per theater to finish No. 5 in that category. For the weekend, “Fireproof” grossed $3,189,000 to finish No. 11 in three-day gross. Perhaps most impressively, “Fireproof” lost only 20 percent in gross from its previous weekend, which is quite unusual. Typically movies lose anywhere from 35 to 50 percent in each successive weekend after their release.
In three weekends, “Fireproof” has far surpassed the total gross of “Facing the Giants,” which was made by the same company — Sherwood Pictures, owned by Sherwood Baptist Church, Albany Ga. — and ended up grossing just over $10 million in 2006.
“Fireproof” will open in at least 39 new theaters the weekend of Oct. 17. A complete list of new theaters is available at www. fireproofthemovie.blogspot.com.
The movie stars Kirk Cameron and Erin Bethea and tells the story of how a firefighter captain works to save his failing marriage.
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