NASHVILLE — “Fireproof” continued its impressive showing in its fourth weekend of release, finishing once again in the Top 5 on a per-theater average and passing the $20 million mark for total gross, according to studio estimates.
The film — the latest release from the makers of the 2006 hit “Facing the Giants” — grossed $2,675,000 for the fourth weekend and averaged $2,956 per theater, placing it fifth in that category.
Just as impressive, it lost only 14.8 percent in weekend gross from the previous weekend — a unique feat. Normally movies lose anywhere from 35–50 percent in each succeeding weekend after their initial releases. At least part of the weekend’s strong showing came thanks to the movie opening in 100 new theaters. In fact, it showed in more theaters — 905 — in its fourth weekend than it did opening weekend. It is scheduled to open in at least 85 new theaters in its fifth weekend.“Fireproof” was made by Sherwood Pictures, which is owned by Sherwood Baptist Church, Albany, Ga.
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