America’s competitive early morning television landscape is about to become even more crowded, with a new inspirationally flavored program that began this month.
“New Morning” debuted on the Hallmark Channel June 3 and aired for a half-hour at 7 a.m. EDT and PDT. The show is produced by Faith & Values Media and hopes to find a niche among viewers who want “an inspirational start” to their day, the producers said in announcing the new program.
“In both tone and content, ‘New Morning’ is a unique entry in the morning lineup,” said Edward Murray, president of New York-based Faith & Values Media. “Given the changes in the world around us, we believe there is a place for programming that celebrates what is good in the world, and that helps viewers start the day in touch with God, something to enrich their faith.
“’New Morning’ is designed to leave viewers feeling uplifted, spiritually renewed and in a positive frame of mind as they go about their daily lives,” he said.
Scheduled lineup
Among the regularly scheduled segments on the program’s lineup are “Spiritual Journey,” a profile of individuals whose lives have led them on journeys of spiritual awakening; “Questions of Faith,” a segment in which well-known authors and theologians offer their perspectives on daily programming themes; and “Common Ground,” portraits of ordinary people working to build, heal and reconcile relationships, communities and their larger society.
The host of the program is Timberly Whitfield, the daughter of United Methodist missionaries, who has worked as an on-air reporter in New York City and as a producer and host on a number of cable networks, including A&E and the History Channel. Prior to joining “New Morning,” Whitfield was an on-air interviewer for “Live Your Best Life,” a workshop hosted by Oprah Winfrey for O, the Oprah Magazine.
Faith & Values Media is a service of the National Interfaith Cable Coalition, a 31-member broadcast organization that represents 70 U.S. faith groups and is the nation’s largest coalition of Jewish and Christian organizations dedicated to media production, distribution and promotion.
(RNS)
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