NASHVILLE — LifeWay Christian Resources and InQuest Ministries have reached an agreement to form a publishing alliance for student ministry resources. The agreement comes after several months of negotiations.
InQuest Ministries, a company focused on youth ministries, is based in Raleigh, N.C.
In the past, LifeWay has produced only a couple of youth Bible study curriculum lines, but because of the diversity of today’s church practices, Hester said that isn’t sufficient anymore. “[The alliance will create] another set of curriculum we can offer that will provide churches with other options.”
Scott Lee, LifeWay’s creative director in the ventures unit, is a creative marketing consultant for the alliance. He said the creation of youth Bible study curriculum lines is an opportunity for LifeWay to “turn the corner into a new image.”
“We’re expanding our ministry to better meet the needs of today’s changing culture,” Lee explained. In the past, LifeWay has produced only a couple of youth Bible study curriculum lines.
In early fall 2004, LifeWay and InQuest will release several co-branded studies, toward a goal of releasing three studies each year.
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