Texas convention plans to cut ties with LifeWay

Texas convention plans to cut ties with LifeWay

DALLAS — The Baptist General Convention of Texas (BGCT) will end its exclusive marketing agreement with the Southern Baptist Convention’s publishing house, an agreement that for years has given SBC materials a priority position among the state’s 5,600 churches. The BGCT staff will continue to promote materials from LifeWay Christian Resources, the SBC’s imprint, but also will promote materials from other publishers — including the BGCT itself — announced Lynn Eckeberger, coordinator of the BGCT’s church health and growth section.

The convention’s agreement with LifeWay will end Sept. 30, and it “will not be renewed,” Eckeberger said.