The Baptist Foundation of Alabama announces new logo, motto

The Baptist Foundation of Alabama announces new logo, motto

Giving. Growing. All for God’s glory.” The Baptist Foundation of Alabama (TBFA) may have a new motto and a new logo but its purpose remains the same, according to Barry Bledsoe, TBFA president, and that is to take care of the “responsibilities entrusted to us” through stewardship development, management of financial resources and much more. 

The new green and blue logo resembles a cross and shield and is a “modern take on the traditional cross of Christ.” It “signifies the protection and security of a shield, reflecting the responsibility TBFA takes to administer gifts given for the growth of God’s kingdom,” according to TBFA.

The logo and motto’s official release was at the Alabama Baptist State Convention in November 2014, replacing the more than 13-year-old logo. 

“Over the past five or six years we’ve been developing a way to serve churches by helping them serve their members,” Bledsoe said. “As we’ve gotten our feet wet in new areas and had new, competent employees come on board we said, ‘Let’s take a fresh look at everything and … see what kind of Kingdom impact we can have by serving Alabama Baptist churches.’

“We’re really going at it as hard as we know how and this (new motto and logo release) is just a line in the sand saying ‘Here we come.’”