Christian Book Distributors has announced it will consolidate under the name Christianbook and cease using the abbreviation CBD.
Christianbook president and CEO Ray Hendrickson said the CBD logo has worked well for 40 years but the recent rise in popularity of cannabidiol, a medicinally used product derived from the cannabis (marijuana) plant and commonly referred to as “CBD,” has led to brand confusion.
The company dropped “Distributors” when it launched its website, www.christianbook.com, in the late 1990s.
Christianbook will continue to sell books, Bibles, home-school materials, gifts, toys and games, church supplies, academic resources and other related items, Hendrickson said. (TAB)
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