Coca-Cola, Whirlpool and Hewlett-Packard were ranked among the 10 best television advertisers based on the content in prime time broadcast programs they chose to support, according to the Parents Television Council, a pro-family watchdog group.
“The role that television advertisers play in determining what type of content comes into every home in America cannot be overstated,” Tim Winter, the group’s president, said in a news release Nov. 24.
“We commend the advertisers on our best list that have chosen to associate their hard-earned corporate brands with positive programming that the entire family can watch together.”
The 10 best: Coca-Cola, The Clorox Company, Century 21 Real Estate, H&R Block, Ferrero SpA (USA), CVS Caremark Corporation, Whirlpool Corporation, The Hershey Company, State Farm Mutual Automobile Insurance and Hewlett-Packard.
The 10 worst: General Motors Corporation, Nissan North America, L’Oreal USA, Pepsi-Cola North America, GlaxoSmithKline Holdings, Reckitt Benckiser, Target Corporation, Kohl’s Corporation, Verizon Communications and Toyota Motor North America. (BP)
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