In this column, we launch a series of real-time insights on how to connect reliable data to Kingdom growth. Let’s address the first research insight from the previous column.
Research Insight: Your congregation should shift from simply counting individuals engaged with your congregation to capturing household-level demographics.
Counting the number and type of households offers a realistic look at who is participating in your congregation’s gathered ministry compared with who is in your community context or among the people groups you serve.
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