Old Navy’s ‘Love Proudly’ campaign promotes gay rights

WASHINGTON — The American Family Association has asked its supporters to challenge Old Navy’s “Love Proudly: Pride 2011” campaign.

The campaign coincides with President Obama’s declaration naming June “lesbian, gay, bisexual, transgender” (LGBT) pride month. The company is selling rainbow-colored gay pride T-shirts for men, women and children in 26 of its stores nationwide. Ten percent of the profits from these shirts will go to the “It Gets Better Project,” a pro-homosexuality campaign aimed at teens.

“At Old Navy, we embrace inclusion and diversity,” said Renate Geerlings, a media relations officer for Gap Inc. “Our customers and employees are of many different ethnicities, faiths and lifestyles. This line of T-shirts is one of many examples of a limited edition T-shirt that we carry during certain months of the year.”