Not so long ago, retailers advertised products as “new and improved” if they had tweaked the contents and wanted former customers to give the product another try. Minus a few historical blunders — 1985’s “New Coke” for example — it often worked.
That “new and improved” label comes to mind when noting the “new” version of the streaming service Pure Flix, launched by top Christian media executives in 2015 as a faith-based type of Netflix before being purchased by Sony in 2020.
The old version of Pure Flix was popular with a niche audience, but the new and improved Sony-owned version is even better and should cause former customers to try it again.
What’s different?
First, the library of titles has dramatically expanded. That’s because Sony’s Affirm Films is home to some of the most well-known faith-based movies in recent years, including those from the Kendrick Brothers. (“Lifemark,” the latest Kendrick Brothers movie, made its home video debut on Pure Flix.) Lee Strobel’s “The Case for Heaven” is there, and Kathie Lee Gifford’s “The Way” is coming soon.
Second, Pure Flix launched an impressive list of original titles starring big-name talent. “Legacy Peak,” which tells the story of a family fighting for survival after their airplane makes an emergency landing, features Lucas Black of “NCIS: New Orleans.” “Live + Local,” a genuinely funny comedy series about a Christian radio station, stars Dave Coulier of “Full House” and “Fuller House.” “Saved by Grace,” a dramatic series about angels interceding in the daily lives of individuals, features Jennifer Taylor of “Two and a Half Men.”
Pure Flix released 10 original movies and series in 2022, with 15 scheduled for 2023. In plain language: There is far less cheese and far more quality. (The Pure Flix original “Strong Fathers, Strong Daughters” is Hallmark-like — and one of the best family films of the year.)
Third, the streaming service is improving just as others are growing coarser. You can find family-centric titles on Netflix, etc., but it’s a lot like searching for healthy food options at McDonald’s. There aren’t many choices. (By comparison, Pure Flix offered 190 holiday-themed movies and shows for the 2022 Christmas season.)
New titles
For children, there’s “VeggieTales, Superbook” and “Hermie & Friends,” among others.
New titles are introduced each month.
“There’s not a lot of services” that offer family-friendly content, Pure Flix CEO Michael Scott told The Alabama Baptist. “Pure Flix is that alternative.”
He said he encourages families to ask: What are we putting into our minds through our media choices?
“The more I watch [family-friendly content],” Scott added, “the more I feel energized, the more I feel closer to God, the more it makes me think about spiritual themes and think about my family.”
The service, at Pureflix.com, offers a seven-day free trial.
Also worth watching
Also worth watching this month:
The Wingfeather Saga (Angel.com) — A family (the Igibys) seeks safety from evil as they take a stand against a mysterious ruler, Gnag the Nameless. This excellent family-friendly animated series is based on novels by Christian musician/author Andrew Peterson. It’s a groundbreaking series that is a cross between “The Lord of the Rings” and the world of Narnia and is crowdfunded. Visit Angel.com to find viewing options.
I Heard the Bells (Theaters, Home Video) — One of the most famous men in 1800s America, Henry Wadsworth Longfellow, pens a famous Christmas carol following a life-altering tragedy. It is the first dramatic movie from Sight and Sound Films, launched by the popular company Sight and Sound Theatres, which makes Broadway-style, Bible-based musicals. This faith-based film is unrated and contains no coarse language or sexuality. Visit IHeardTheBellsMovie.com.
Good Night Oppy (Amazon Prime) — NASA sends a rover to Mars with an expected life span of 90 days, but gets an incredible 15 years out of the hardworking machine. It’s a fascinating documentary that tells the story of Opportunity, which roamed the Mars surface from 2003–19. Rated PG for some mild language. (We hear d–n a few times.)
Lyle, Lyle Crocodile (Home Video) — A singing crocodile befriends a middle school boy who is lonely and needs a friend. This live-action film is based on the 1965 children’s book of the same name by author Bernard Waber. It includes solid lessons about friendship and courage. Rated PG for mild peril and thematic elements. It also has three OMGs. (Clearplay offers a filter.)
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