“The Social Media Gospel: Sharing the Good News in New Ways” by Meredith Gould
In “The Social Media Gospel: Sharing the Good News in New Ways,” Meredith Gould explores how different generations respond to various social media platforms and how learning styles and personality types can affect one’s comfort with online information.
In the ever-changing and growing world of social media, churches and ministry organizations have to know how to best use resources like social media and other online tools. Gould’s book is a thought-provoking and readable guide for this purpose.
Gould — described as a digital strategist and advocate for using online tools for ministry — notes that virtual or online interactions have great potential to connect those in the Church with those outside the Church (whether nonbelievers or unchurched believers or seekers), using digital tools to create and nurture online communities that can grow face-to-face communities.
She looks at platforms like Facebook, Snapchat, YouTube, Twitter and others and addresses the pros and cons of each.
And she discusses how to develop a social media strategy for your ministry, including how to manage time online and how to deal with conflict.
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