How do we reach those in our communities who not only have never visited our churches, but who also have never heard a clear and authentic gospel message?
Many say social media may be one answer. But how do we go from using social media exclusively as information for people already in the church to use using it as an outreach to people who have never come?
That was one of the topics discussed in this March 9, 2021, webinar hosted by the department of evangelism of the Alabama Baptist State Board of Missions.
“I heard this past week that more people around the world have a cell phone than have a toothbrush,” said Daniel Wilson, director of the SBOM department of evangelism. “And then I heard … that the average person is on Facebook 2 ½ hours every single day. … And so if we know that people are on Facebook 2 ½ hours every single day, surely the church of the Lord Jesus Christ needs to have a presence on Facebook.”
Panelists
Joining Wilson for the discussion are:
- Johnny Ellison, pastor of Golden Acres Baptist Church in Phenix City
- Brian Harris, Dogwood Media Solutions
- Lauren Cumbie, Dogwood Media Solutions
- Savannah Abney, Breezy
- Matt Burford, SBOM and Tactical Faith.
Topics
Topics covered include:
- Providing content and resources on social media
- Using images of your people for greater impact
- Differences between social media platforms
- Adapting the message for different audiences, including those hold a negative view of the church
- The role of Christian memes
- Many other ideas and issues.
Click here to watch the full webinar.
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