An advertising campaign to remind people what Christmas is really about has been launched by a group of 150 congregations across denominational lines in and around Manchester, England.
The campaign features 30-second TV advertisements during peak viewing hours. The ad first aired Nov. 26 during the commercial break in the popular soap opera “Emmerdale.” The ad is also scheduled during the leading quiz show “Who Wants to Be a Millionaire?”
Modifying the popular football supporters’ chant “Sing your heart out for the lads,” the campaign puts it into the singular: “Sing your heart out for the lad.” It invites people to attend a carol service during Advent in one of their local churches.
Carol services are described by Stephen Goddard, director of communications for the Church of England in the Manchester area, as “a natural way in” for those who would not normally see themselves as churchgoers.
(RNS)
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