Movies that have family friendly rating and lack sex and violence are the ones that sell at the box office, an analysis by the Christian Film and Television Commission has found.
A total of five of the top 10 movies at U.S. box offices in 2001, 2002 and 2003 had what the commission considered excessively graphic or excessive sex while 19-or 63 percent- had either a Christian or a moral worldview. Researchers found that the more sex and nudity a movie included, the worse it did at the box office.
In 2003, 78 movies with no sex averaged $37.6 million while 35 movies with graphic or excessive sex averaged $17.1 million.
In the same year, movies with no nudity averaged $34.6 million while films with full male and/or female nudity averaged $11.8 million.
“Clearly, sex does not sell as well as the mass media wants us to believe,” said Ted Baehr, chairman of the commission.
Movies in 2003 with what the commission considered “very strong moral content”-such as “Finding Nemo” and “Cheaper by the Dozen”-earned an average of $92.5 million. Films with what it described as “very strong, immoral, negative content” earned an average of $14.6 million at the box office.
Movies considered to have a “very strong Christian worldview” topped others in average box office receipts, with a total of more than $77 million.
(RNS)
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