A short film produced by Alabama Baptist Children’s Homes & Family Ministries and Birmingham-based Cedar Creative has won a national ADDY Award from the American Advertising Federation.
The “Open Door” short film, which is focused on foster care, previously won Gold ADDY Awards at the local and district levels before moving on to the national competition. It was awarded a Silver ADDY during the organization’s national conference in St. Louis June 2.
The short film describes the foster care experience from the perspective of a parent opening her door to a child in need of care.
Chip Colee, ABCH chief administrative officer, told The Alabama Baptist, “We are so proud of Kate Tedeton and our communications team and our partnership with Cedar Creative in winning this national award. Their storytelling expertise and passion for helping hurting foster children comes through in this powerful video.”
6,000 children in foster care
According to Alabama Baptist Children’s Homes, there are approximately 6,000 children in foster care in Alabama.
Statistically, the ADDY Award is the most difficult national creative prize to win, said Dawn Reeves, AAF executive vice president, because of its three-tier system. Only entries that win at their local and district levels can advance. After winning locally, ABCH’s entry won at the district level against entrants from five states.