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Mark MacDonald

5 vanity metrics churches chase — and 5 to actually move the mission

March 26, 2026

Pastor, let me say this gently. Some of the numbers you’re celebrating may not mean what you think they mean. In church communications, we often

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Many churches will waste Easter opportunity. Here’s why.

February 19, 2026

Just before Easter, the pressure starts to build. Extra services get added. Easter and church graphics are refreshed. Social media calendars fill up. Volunteers are recruited.

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Start 2026 right: Stop random acts of content in your church

December 23, 2025

As we enter 2026, many church pastors make resolutions: grow attendance, launch new ministries, or refresh programs. But one resolution often gets overlooked: stop the

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Digital shifts on the horizon for your church in 2026

November 24, 2025

2026 will be the year church communication either leaps forward or quietly falls behind.

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Are you asking good questions? AI and what every church communicator should know.

October 26, 2025

Artificial Intelligence (AI) isn’t replacing church communicators, it’s simply helping the good ones work smarter.

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Why your church needs to follow Jesus’ branding example

September 19, 2025

If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they realize Jesus was the ultimate example of branding done right.

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First person: 5 reasons people pick a church

August 11, 2025

Check out these five main categories of people choosing a church today and how to connect with each.

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First person: Cut through the noise when people are not listening

July 8, 2025

Here’s the truth: People are overwhelmed by content. Everyone’s shouting. But the voices that get heard are the ones that understand their audience.

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