Chicago — Americans who read Christian books also read more books in total than the national average and spend more money on books than the average book buyer. So says the 2005 Christian Book and Consumer Purchasing Report released recently in Chicago at the second annual Evangelical Christian Publishers Association Publishing University.
The report is based on data compiled by Ipsos BookTrends from 16,000 consumer diary households. It also showed that those who buy Christian books shop more frequently and are more likely to participate in book clubs. Barrie Rappaport, manager and chief analyst for Ipsos BookTrends, said the data shows the importance of Christian book buyers in the publishing market.
While sales of most books have been decreasing or flat for the past few years, the sale of Christian books has been growing at a faster pace than the industry average, the study showed.
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