Back in 2021, a group of evangelical families, including the founders of Hobby Lobby, began funding a new ad campaign, hoping to help skeptical Americans give Jesus a second look and to convince people to be a little kinder to one another.
The website for the campaign describes the mission this way: “Our hope was that more people could encounter love. More joy. More peace. A greater sense of purpose.”
Known as “He Gets Us,” the campaign, which launched in 2022, focused on the human side of the Christian Messiah, with billboards and black-and-white video ads showing people with loneliness, anxiety and other struggles, and ending with the claim Jesus understood those struggles.
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