NASHVILLE — LifeWay Christian Resources has redesigned its Web site, www.LifeWay.com, in an effort to make it easier to navigate.
“Users of our numerous LifeWay Web sites often have been confused about how to find information, how one program related to another or how to order materials,” said Gary McClure, LifeWay’s e-business marketing manager. “They have asked us to simplify how they interact with us. Our goal is one Web site that makes their online experience with us more convenient and efficient.”
A recent study by Giga Information Group, a global information technology advisory firm, revealed that LifeWay.com has some of the best technologies, intuitive features and effective marketing of key secular sites. LifeWay’s site ranked high in almost every category, especially in use of technology and marketing, McClure said.
The new LifeWay.com features a number of tools available from the home page, including material guides, a new Bible reference library, online behavioral assessments, a ministry job board, health calculators and free downloads, among others, he said. The site also introduces the comprehensive online catalog, LifeWay’s newest shopping channel.
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