NASHVILLE — 78 million Americans born between 1980 and 2000, arguably the largest generation in the nation’s history — are shaping the American culture of the first half of the 21st century.
A free digital copy of “The Millennials: Connecting to America’s Largest Generation” (B&H Publishing Group) by Thom and Jess Rainer can be downloaded through Amazon.com, Barnes & Noble, Kobo, iBookstore and Christian Book Distributor.
Rainer, president of LifeWay Christian Resources of the Southern Baptist Convention, and his son Jess, a banking professional and Millennial born in 1985, worked together on the comprehensive research project.
The free download will be available through noon, June 20. B&H is in the process of launching a free Millennials app.
Research for the Rainers’ Millennials project began in June 2009, encompassing 1,200 interviews of older Millennials born between 1980 and 1991. Among their findings:
• Millennials and marriage: They are marrying much later, if at all. In 1970, about 44 percent of 18–25-year-old Boomers were married. Today only 15 percent of Millennials in that age group are married.
• Millennials and the workplace: 84 percent of Millennials say that job success is important. However, they want to have fun with their coworkers on the job, and they see the need for balance between work and life.
• Millennials and money: The Boomers indulged. Gen X went over their heads in debt. The Millennials might be the first generation to have a balanced view of money since the United States became an economic power. But many of them are confused about their finances.
• Millennials and religion: They are the least religious generation in American history. Only 13 percent of Millennials considered any type of spirituality to be important in their lives; most don’t think about religion at all.
Share with others: