TAB adapts augmented reality feature

TAB adapts augmented reality feature

The growing popularity of video in the news industry led The Alabama Baptist (TAB) to introduce augmented reality (AR) to print subscribers in 2015. Now with more changes in technology TAB is shifting its video content to be focused totally online.

Like something out of a sci-fi movie AR allowed readers to view video content through an app on their smartphones or tablets. Readers could simply hold their phones over the specified printed pages of the paper, and a video would appear on screen making the print edition “come alive.”

Full digital access

But recently the software provider TAB was using for AR ceased production about the same time a new subscription plan provides all print subscribers full access to the digital resources of TAB. 

Most readers will now receive a weekly digital PDF of the paper along with the print version, “so we decided to evaluate how our video content will be shared,” said TAB editor Jennifer Davis Rash. “Our augmented reality feature was a fun resource to offer, and we are excited to see what new ways we will find to promote and produce video content that complements and expands our news coverage.”

One place you can view original video content produced by TAB is on the Facebook page. 

Theology 101 videos are posted each Friday, and other videos are posted as TAB team members travel the state.

TAB also has a YouTube channel, TAB Media, which can be easily accessed at 

Theology 101 videos are also posted on YouTube, along with missions stories, film and entertainment clips and interviews. Videos are divided by playlists or you can play through our most recent videos. (TAB)