Target boycott ends after ‘Christmas’ ads return

MINNEAPOLIS — A conservative group has canceled a national boycott against Target after the retailer promised to make more references to Christmas and Hanukkah in its advertising. Donald E. Wildmon, chairman of American Family Association, claimed victory by canceling the boycott Dec. 9 after Target assured customers “Christmas” advertising will increase as the holiday approaches. “We are pleased to learn that Target has heard our concerns and decided to use Christmas in their advertising and marketing efforts,” Wildmon said. “We think you will see a different approach next year.”

Target said this year’s “Gather Round” theme was designed to encompass all aspects of the season and will specifically mention the individual holidays of a variety of faiths. “Over the course of the next few weeks, our advertising, marketing and merchandising will become more specific to the holiday that is approaching — referring directly to holidays like Christmas and Hanukkah,” Target said.