Woman’s Missionary Union (WMU) has introduced an updated trademark and a new tagline as key elements for the missions organization’s branding.
WMU’s trademark since 2006 has incorporated the letters WMU with a larger “M” to place emphasis on “missions.”
The new trademark is an updated version of the original one adopted by WMU in 1913. The original graphic contained a number of elements, including the outline of a fish, an early Christian symbol; a flame or light representing the light of Christ in Christians to lead others to Him and to follow His light into the world; an open Bible representing knowledge of Scripture and teaching missions-related passages; and a globe expressing the idea of an outward focus on the peoples of the world.
WMU’s new trademark incorporates two elements from the original version: the fish and a stylized circle or world.
“The colors of blue and green are fresh and appealing to both genders and, used in a stylized circle, they express the idea of sharing Christ in our world,” said Julie Walters, communications specialist for national WMU.
“We believe this new graphic celebrates our heritage while embracing today’s opportunities by better reflecting the active, friendly, reliable and invested mindset of those involved in global missions through WMU,” she said.
And missions — the singular focus of WMU — is emphasized in the Southern Baptist auxiliary’s new tagline, “Missions for Life.”
WMU’s tagline since 2005 had been “Change a Life. Change the World.”
(BP)
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