WorldCrafts has officially launched its new branding campaign, which includes a new website, www.WorldCrafts.org.
The new website features easier navigation, streamlined products, larger images and new party ideas.
WorldCrafts underwent rebranding in 2010, which resulted in a new vision, mission statement, tagline, logo and colors. The new WorldCrafts mission statement is, “WorldCrafts and its local partners develop fair-trade businesses that provide sustainable income and offer eternal hope for impoverished people throughout the world.”
“WorldCrafts represents artisans whose skills are extraordinary. Our desire is to tell their stories and show their crafts in ways that help our customers understand the needs, the quality of the crafts and the resulting change that comes from the purchase of a WorldCrafts product,” said Andrea Mullins, WorldCrafts director.
“Every story is one of dignity and hope because of the ministry of WorldCrafts.”
With a new brand and website in place, WorldCrafts’ goal is not only to strengthen the relationship with their current customer base but also to reach out to potential customers, including those not familiar with national Woman’s Missionary Union (WMU) or the Southern Baptist Convention, who are interested in fair-trade, world impact and ministry.
WorldCrafts is a division of WMU. (WMU)
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