G, PG movies more profitable

If Hollywood wants to make more money from movies, it’s time to stop making R-rated films.

That’s the conclusion of economist Arthur DeVany, who found that investors face much less risk on G- and PG-rated films than on R-rated movies.

“There are probably features in the movie itself that relate to more universal themes, and you have a broader audience base from which you might potentially draw because, after all, a G-rated movie … can attract people of all ages and all ethnic considerations and all kinds of different values,” DeVany said.

Dar VanderArk of the Dove Foundation said the study’s results match those of a similar study commissioned by his organization earlier this year. (EP)