As we enter 2026, many church pastors make resolutions: grow attendance, launch new ministries, or refresh programs.
But one resolution often gets overlooked: stop the chaos in church communication.
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If your ministries are posting flyers, videos and social media updates independently, it might feel like everyone’s doing their own thing. Care for ministry is high, but “Random Acts of Content” (what I call this chaos) leads to a scattered, confusing message.
The good news?
The new year is the perfect time to fix it.
Here are 5 steps and rules to get started:
1. Start with Your Church’s “Thread”
Before you make any plans for 2026, define your brand thread: the consistent message your church wants the community to remember about your church.
Every ministry should align its messaging with this thread. So you become known for something.
Rule #1: If it doesn’t reinforce your thread, it doesn’t go out.
2. Appoint a communication conductor
Think of your ministries as instruments in an orchestra. Each is essential, but without a conductor, it’s just noise.
Your communication director or coordinator ensures everyone works together in harmony, guiding visual and verbal consistency without stifling creativity. Or ministry.
Rule #2: Nothing is released without conductor approval. In 2026, make this the standard.
3. Set visual and verbal rules
Create a brand guide that keeps your church looking and sounding unified:
• Logos, colors and fonts
• Photography and video style
• Tone of voice and messaging examples
• Social media dos and don’ts
Rule #3: Every piece of communication should clearly say, “This is from our church.”
4. Coordinate with a Content Calendar
Most churches allow ministries to promote whenever they want. That’s a recipe for burnout and confusion.
A central content calendar keeps everything coordinated. It ensures that messages don’t compete and that the right priorities rise to the top. Everyone can’t have the loudest voice.
The communication director manages this schedule, determining when, where and how each ministry gets promoted.
Rule #4: If it’s not on the master calendar, it doesn’t get promoted externally.
5. Review and adjust regularly
Once you’ve set the rules, evaluate the system regularly. What’s working? What feels off-brand? Does the leadership agree? Gather ministry feedback and make small adjustments to your brand guide, but never lose your brand thread or conductor role.
Rule #5: Regular reviews keep the orchestra tuned and ready. And playing the same sheet music.
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The 2026 payoff: Clarity, engagement and growth
When your church resolves to stop random acts of content, 2026 can be a year of clarity, unity, and impact. Your audience will recognize your voice, trust your message and connect each ministry to your mission.
This New Year, make a resolution that actually transforms your church: everyone playing from the same sheet of music, pointing your community to Christ. For the Gospel.
Everyone “doing what’s right in their own eyes” doesn’t work out well. Scripture is pretty clear about that.
EDITOR’S NOTE — Mark MacDonald is a communication pastor, speaker, consultant, bestselling author and church branding strategist for BeKnownforSomething.com, empowering thousands of pastors and churches to become known for something relevant (a communication thread) throughout their ministries, on their church websites and social media. His church branding book, “Be Known for Something,” is available at BeKnownBook.com.
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