A study released June 7 by The Dove Foundation found that the average G-rated movie was 11 times more profitable than its R-rated counterpart.
The study examines the costs and revenues associated with the 200 most widely distributed films each year released by the major Hollywood studios from 1989 until 2003. There were 2,982 films studied. The number was less than 3,000 because some movies were among the top 200 for two years in a row.
The average G-rated movie earned a $79 million profit, while the average R-rated film earned only $6.9 million, the study says.
One of the reasons for the wide disparity, however, could be the number of films in each category. Slightly more than half, or 51.4 percent, of the releases examined received an R-rating from the Motion Picture Association of America. Only about 4.1 percent of the movies were G-rated.
Hollywood does seem to be getting the message, though slowly. The number of G-rated movies has increased in the past five years, and the number of R-rated films released has fallen.
(EP)
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