Photograph file settings matter if pictures are used for promotional purposes

Photo file formats affect the quality and size of images. Whether it’s for website content, social media posts, email communication, your bulletin or submissions to publications, choosing the right photo format is crucial.

Let’s define common formats, when to use them and how to easily change/convert them if needed.

1. JPEG or JPG: JPEG is one of the most widely used photo file formats. It’s perfect for church websites and social media because of its small file size and compatibility. JPEGs are preferred for photographs and images with many colors, making them great for showing events, church members and vibrant images. If you crop a JPG, always keep an original copy if it might be used somewhere else.
2. PNG: PNG is the go-to format for images with transparency, like logos and icons for church branding. It’s also favored for high-quality graphics. If you want your church’s logo to look crisp and clear on your website, go for PNG.
3. RAW: Photography enthusiasts often work with RAW files. These files contain all the data captured by your camera sensor, allowing for extensive editing. They can be great for creating stunning visuals for church’s print publications (bulletins, magazines, newspapers).

If you have one file format and need another, you may need to convert the format.

Here are some tips:

• Websites like convertio.co and online-convert.com allow you to upload a photo and select a desired format. They’re user-friendly and require no software installation.
• Adobe Photoshop and online editors like Canva offer conversion options. They also provide control over quality and settings.
• Batch Conversion: If you have multiple photos to convert, consider using software that supports batch processing. This can save you a lot of time.
• Preserve Quality: When converting, always aim for the best quality possible. Always consider resolution and size requirements.

Learn more here.

EDITOR’S NOTE — Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, church branding strategist for BeKnownforSomething.com and Executive Director of Center for Church Communication. His book “Be Known for Something” is available at BeKnownBook.com.