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State missionary sees new game as open door

July 18, 2016

Ughh — another social media phenomenon. That was my first thought. My wife even made fun of me since I’m a 38-year-old adult with two kids, but here I was downloading the new craze, Pokémon Go, to my phone. My reasoning: I need, as the digital marketing strategist, to know what it’s all about. During lunch the next day when I finally opened the app, a small character appeared in my map nearby. I clicked on it to see the augmented reality view which brought the character to life via my phone screen. There it was, a Weedle right by the meat at Moe’s. I flicked my Pokeball at it and captured it. Big deal, right? How could this be used to connect with people? I read up about the PokéStops and Gyms where you gain points and are often associated...

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